You’re a small business and you operate within very minimal capital. You’re not a big player but you dared to operate a website because everybody else is doing it! But can you really expect money to just come pouring in after venturing into a business?
Big no! Your website will have to rely on the countless aspects of the website marketing business to survive the competitive worldwide web. Before splurging on advertising promotions of your site, think twice! There are so many ways to increase traffic to your site and generate more sales for your business.
Do not ever hire professionals thinking they will optimize your website! A sense of timing will always do the trick, especially if you don’t have enough money to splurge on the business venture right away. You should always have the right amount of wit to make changes to your website all by yourself. You may try perking up your website traffic by using these very simple principles that most professionals use today.
Here are some best ways to increase website traffic without any hassles.
1. Article Marketing
Article marketing is a technique used by many savvy webmasters to generate great website traffic directly to their site. The concept is simple: write lots of good-quality articles about your niche market, whatever that market may be.
At the end of each article, include a resource box with your information, a link back to your website, and a simple call to action to encourage people to click the link.
These articles are then submitted to article directories, repositories of free articles that make your articles available to other sites for free, provided your unaltered resource box is included with the article.
It may sound counterintuitive – giving away your hard work to other people so they can capitalize on it. But here’s how article marketing works:
First, you get an article out where your prospective customers may see and read it. If you interest them enough, they are likely to click your resource box link to see what else you have available at your site. This brings you a steady flow of website traffic.
But wait, there’s more! The really great articles are picked up by other websites hungry for quality content and willing to give you a link in order to get your article. This means that for every website that duplicates your content, you get another link back to your site, for they must include that resource box, and even more website traffic comes your way.
And those links? They’re important by themselves. Links from both the article marketing site and any other sites that pick up your article all count toward your website gaining higher search engine rankings.
Google was originally conceived of as a way to measure the quality of a website for any given search result by the number of quality links back to it. Lots of links back to your site give you a real boost in your ranking on Google as well as on many other search engines.
For the best results, your article marketing writing should be well-keyworded. The better it places in the search engines, to begin with, the more traffic you’ll see from those who find it in Google, and the more webmasters will be eager to pick it up to place on their own sites.
The best keywording is light and natural, focusing more on good writing than on keywording. However, you should still be sure that the keyword gets in with some frequency. You can choose Hostinger as your hosting provider. Activate the Hostinger coupon code and get 90% OFF.
2. Staying connected
You don’t need to spend a lot to make your website visible. Join social networking sites and post your URL to where people normally look. Make them click by using attention-grabbing titles of your articles.
Add your URL to your email signature; mention it on your blog, then you may start blogging at other people’s websites and sign off with your link. Doing this will really improve your website traffic and create more invitations for users and searchers to click and visit your website.
The more websites you visit, comment, or blog on, the more chances that people would want to return the favor by also visiting or leaving footprints on your website.
3. Keep your content unique and updated
The content of your website is your most powerful weapon. Too many websites claiming to be authority sites are thrown up with little thought to the quality of the content. You need to make sure that the information you share is accurate, complete, and up to date.
You should search out the hard-to-discover, little-known facts about your niche and include them on your site. Your site should be an eye-opening experience for your visitors.
The secret to optimizing the searchability of any website relies on a few things and one of which is the web content.
You have to make sure that; one, your articles are concise in explaining what the nature of your business is; two, that your content has all the possible keywords and key phrases that a visitor or a searcher might use to look for your products; and three, the titles of your articles must include the keywords or keyphrases in them and should be repeated on the first and last paragraph.
You should continually update your site with new content. Let them realize that when next they come back there will be more information, more discovery, more experiences, I am not talking about putting an RSS feed on your site, this has been widely abused.
I am talking about going out and doing the research then adding the findings of your research to your website. Check your competitor’s content who are ranking on search engines. Using Semrush, it will become easy for you to overcome your rivals and beat them in SEO.
4. Don’t ignore your web design
Visit your own website and start by examining its design and content. It would even be better if you could compare it with competitors’ websites or all the other websites in the industry.
Identify their strengths and weaknesses and decide which qualities you want to emulate or discard. Analyze which websites they are linked to, or if they have informative articles to sustain the interest of the visitors not just for one time but several times.
Check for any information the site visitors might have missed while checking your website. Observe how other businesses present their products and services to the public while watching out for the manner in which their articles are written. Are there more pictures than there are images on the web pages? Do they employ media for customers to communicate with them?
5. Video marketing
Bad video content can sink your site but good videos that also contain your unique, informative content can skyrocket your visitor retention rate. Along these lines, we discourage the use of audio. Audio is better than nothing but it only feeds one of our senses, hearing.
Videos have a greater impact because they occupy two of your senses at the same time, vision and hearing. Leaving little chance of your visitor’s mind drifting from the message you are trying to convey.
6. Add a forum
This is a major factor in generating recurrent visitors to your website. It means, for the visitor, that your website is no longer a one-way communication. In the world of web 2.0, more and more internet users are becoming accustomed to interactive websites and have come to expect it! Add a forum where they can comment, ask questions, and make contributions.
This helps create a sense of community which will keep your website visitors coming back. The added advantage of having a forum is that the contributions of your website visitors add to the content of your site.
7. Provide gifts and bonuses
You should have the occasional free giveaway on your website. Do not have a new one every day because this will result in your visitors coming for the sole purpose of downloading the freebie and off they go again.
Change your freebie occasionally but unpredictably. Make sure that your gift has some relevance to your niche and if possible has in it a reference to your website. This is one of the methods implemented in viral marketing.
I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate into the online world easily. Follow him on Facebook.