When planning sales campaigns, using the idea of ‘FOMO (Fear Of Missing Out)’ can help boost sales. Today, we’re going to talk about a special FOMO trick that can make a big difference in your sales if you do it right.
Let’s talk about the ‘One Time Offer’ (OTO)
‘One Time Offer’ is a smart sales move where you use good writing to convince people to buy more immediately. In this guide, you’ll learn how to use OTOs to make your sales even better.
After going through this guide, you will know:
What the ‘One Time Offer’ really is
How to use ‘One Time Offer’ in the best way
And with this, you can have even more sales and happy customers.
Let’s get started!
What Does One Time Offer Mean?
While shopping online, you must have received emails like, “Grab this item now for half the price! Only for today!”
And, if it’s something you want or need, it’s tough to just scroll past it, right?
That’s what is called a one-time offer.
A one-time offer (OTO) is a unique offer that’s available for a brief moment.
It can be a special price drop, a discount coupon, or even a package at a special rate.
This deal isn’t an everyday thing on the website. It’s there for a short time, making shoppers decide quickly or risk losing the offer.
But simply adding a timer and reducing prices doesn’t truly create an OTO. It’s vital to match the right offer with the right customers.
For instance, if someone’s buying a novel, offering them a discounted coffee mug might not hit the mark. They might not be interested.
A better approach would be to offer another novel from a similar author or genre. That’s more in line with their interests.
Similarly, for someone new to the website, giving a small discount on their initial purchase can be a warm welcoming gesture.
Unique Ways to Use One-Time Offers to Boost Your Sales
There are lots of ways to add special deals to your sales process. Here are some fun ideas to help you sell more with these one-time offers.
1. Flash Sale for Returning Customers
Imagine you have an online store that sells trendy t-shirts and exclusive designer shirts. While the trendy tees might be a hit among your audience because of their affordability, the exclusive shirts, due to their higher price, might not be getting sold as expected.
2. This is where the ‘Flash Sale for Returning Customers’ shines.
Suppose a customer previously bought one of your trendy tees for $20. The next time they visit your store, they’re presented with a special offer: an exclusive designer shirt, usually retailing at $100, now slashed to $70, but only if they purchase within the next 24 hours.
Since they’ve already experienced the quality of your products, this limited-time deal on a premium item might just be the push they need. They’re familiar with the brand, they trust your quality, and now they’re getting an exclusive item at a fraction of the cost which is hard to resist.
Such a strategy is especially effective for businesses like online apparel stores. It gives a chance to upsell a higher-value product, using the trust and familiarity returning customers already have with your brand.
2. Last Item Alert:
It’s a simple yet effective idea: Informing customers that an item they might be interested in is about to be fully sold out.
Imagine you’re shopping online, and you spot a notification that the limited edition sneakers you’ve had your eyes on are almost gone. The urgency sets in & that’s the power of the ‘Last Item Alert’.
This tactic works great for products in high demand, like those one-of-a-kind collectibles or special edition shoes. The appeal of these items is their rarity, and when you’re given a heads-up that they’re almost out of stock, it’s hard to hold back from accepting the offer.
For stores showcasing exclusive items or products with limited availability, this approach is gold. It taps into the customer’s desire to not miss out on something special, urging them to make a swift purchase decision.
3. Buy One, Get One Free (For a Day Only):
This idea is about rewarding the purchase with a bonus like when you buy an item, you’re gifted another one at no extra cost, but for just a day.
Let’s say you are browsing your favorite beauty products online & spot a deal that doubles your purchase without doubling the cost. That’s the essence of the ‘Buy One, Get One Free’ deal, but with a twist: it’s only valid for a day.
Such deals are a big hit in supermarkets, beauty product stores, or for household items. Here’s why: when shopping for everyday or essential items whether it’s your favorite shampoo, cereal, or detergent, bagging an extra item for the same price feels like a win
This tactic is especially workable for businesses dealing in consumables. It not only drives a particular day’s sale but also ensures that customers have enough stock of their beloved products creating a sense of satisfaction.
4. Seasonal Special:
A Seasonal Special is a promotional tactic where products are discounted in alignment with an upcoming season or holiday, but this enticing offer lasts only for a brief period.
Imagine, you are heading to your favorite online store in October, and just as you’re browsing, a pop-up showcases a collection of Halloween-themed decor, all at 30% off, but only if you order within the next 48 hours. That timely and tempting proposition is the essence of the ‘Seasonal Special’ approach.
This technique is ideal for items tied to specific times of the year which shines especially bright for summer wear, winter garments, or festive decorations. It leans into the excitement and anticipation shoppers feel as the season changes, encouraging them to grab the deal before time runs out.
5. Special Bonus Gift:
In this tactic, the idea is to offer customers an extra, free item when they spend a certain amount, but only if they act within a limited time.
Imagine you’re filling up your cart on a high-end makeup site, and just as you’re about to pay, a message pops up: “Add $20 more to your order and receive a deluxe lip gloss for free – but hurry, this offer ends in three hours.”
This idea works really well among cosmetics and luxury brands. More than just a sales tactic, it’s a way to pamper customers, making them feel valued and treated to a touch of a bit extra. The thought of getting something lavish for free is truly hard for the customers to resist.
You can use WPFunnels to create this offer using its global funnel feature. This offer lets you enter a particular funnel setting the condition of spending a certain amount.
6. Next Purchase Coupon:
This tactic is simple like giving customers a big discount for their next buy, but they have to use it quickly.
Let’s say you’ve just bought a skin cream online. Along with your order confirmation, you get a special surprise: a 25% off coupon for your next purchase. But you have to claim the discount within the next 30 days.
It works wonders for things people buy over and over, like skincare or health supplements. It’s more than just a one-time deal but a great way to get customers coming back. Offering a good deal on something they’ll need again soon makes customers eager to buy more.
7. Priority Shipping Upgrade:
This is actually a limited-time offer where customers get faster delivery only if they purchase within a certain period.
Imagine you’re shopping online for holiday gifts. As you’re about to check out, you notice an enticing deal: spend just $10 more, and your gifts will arrive twice as fast. That’s the ‘Priority Shipping Upgrade’ in action.
This tactic is a gem for e-commerce sites, especially when the holiday rush is on or during big sale events. It’s not just about getting the order; it’s about enhancing the customer’s experience. A quicker delivery, especially when they’re just a few dollars away from the threshold, can be the final push they need to add one more item to the cart.
So, It’s a win-win: they get their items faster, and the store enjoys a boosted order value.
Alright, let’s wrap things up! You’ve just explored some top-notch sales strategies, and now it’s time to put them into action.
Remember, shopping is as much about the experience as it is about the purchase. By offering timely deals, speedy shipping, or a surprise bonus, you’re not just boosting sales; you’re making your customers feel valued.
So, next time you’re looking to spice up your sales tactics, give these ideas a wheel. Your customers will appreciate the extra effort, and your sales could see a nice little bump.
Happy selling, and here’s to making every shopping trip a memorable one!