Having an eCommerce website for your business has become mandatory to make the company a hit. Although keeping the business offline can still help you make your end’s meet, transferring it online can help you drive a lot of traffic to the enterprise. Since an eCommerce website assists your company in having a solid online presence, the geographical limitation is not an issue anymore.
Persons from miles away can see your products or services on the eCommerce platform and become your permanent clients. But, sometimes, the business owner has to shift the business from one eCommerce website to another. In that scenario, the chances of losing data increase. But, you can avoid data loss if you follow some vital tactics. So, here, we have penned down some practical strategies you can follow while migrating data from one eCommerce website to another.
Top 10 tips to follow for migrating data on the eCommerce platform
Maybe you have launched a completely new eCommerce website. So, now you want to transfer all the existing data to this platform from the old website. In this scenario, follow our ten recommended strategies to migrate data on an eCommerce website.
1. Choose the appropriate platform.
The primary step of eCommerce data migration involves selecting a suitable website for your business. It is a vital step, as you need to choose an eCommerce platform that suits your enterprise perfectly. The site should feature product listing and promotion options if you sell products. As per the market, there are so many eCommerce platforms available the market. You can refer to all the eCommerce platforms. You can also choose headless commerce platforms to run your website smoothly. You can take help from eCommerce experts for the same.
Also, it needs to feature a customer review segment to maintain a sustainable connection with the clients. The platform should offer the conveniences of better customer service and marketing communication.
2. A deployment timetable needs to get created.
During the data migration procedure, doing every task on time is mandatory for a successful implication. Since the job involves a lot of data transfer, product, and other information migration, you can miss something if you do not follow a timetable.
That is why using project management software is significant to schedule each task appropriately. By scheduling the task on the software, you get to know the proper timing of every migration. Also, the chances of missing anything decrease.
3. Mapping the business procedure is vital.
Your old eCommerce website was doing great, and now you want to make it better. In that scenario, create a flow chart with detailed information about the business process in the old eCommerce website. Then, try mapping the old procedure to the new one so that you can establish a better business module in the new platform.
Mapping is necessary to avoid missing out on any important feature. Thus you can also locate the benefits and drawbacks of the new system.
4. Utilize a sandbox to test the business process
Your new eCommerce platform is vulnerable in terms of security purposes. That is why try using the Sandbox mechanism for evaluating the business process on the new eCommerce website.
Also, you are free to utilize custom coding if the new platform requires it. Assessing the whole business process needs to be done diligently before going LIVE. Otherwise, the new system can be a failure.
5. Map the user experience
Keep an eye on the customer journey of the new platform. Since user experience is vital, map the process diligently. Check whether the customer can complete the whole cycle, similar to the old eCommerce platform.
6. Assess the import and export functionality in the new website
Evaluate the import and export functionality of the new eCommerce platform before migrating entire data to the new system. If the quality of the operation is brilliant and advanced, it ensures swift data migration.
7. Keep an eye on the domain changes.
During the eCommerce data migration process, check out the domain and sub-domain changes. It is another vital strategy to follow for successfully migrating the business website.
If you notice any domain or sub-domain changes to your company eCommerce site, redirect it to the new page. You can also eliminate the indexed URL from GOOGLE and other search engines.
8. Evaluate integration strength and change SSL certification
Any eCommerce platform needs to feature a strong integration power for hassle-free incorporation of the company’s other systems. So, the same goes for your new eCommerce platform. During the data migration procedure, you need to smoothly ensure the new platform blends with accounting, CRM, ERP, and other enterprise systems.
Plus, the migrating process even requires some changes to SSL certification. Since the procedure demands technical knowledge, you can seek help from an expert.
9. Migrate products and configure emails.
Migrating products carefully to the new eCommerce platform is a necessary tip you should follow. If your old website has a simple product list, you can smoothly create a CSV export file of the products. Then, you need to upload the file to the new eCommerce platform.
But, in the case of complex or customized products, using the IPaaS solution will be the best option for you. Also, setting up email in the new eCommerce website is significant. Otherwise, your customers will not receive any emails from your end.
10. Notify your clients and perform the SEO best practices
Since the eCommerce platform will undergo numerous changes due to the data migration, your customer needs to get notified in advance. Thus, the chance of losing customers decreases, and you will receive the required buffer time for deployment.
However, after your new eCommerce platform goes LIVE, you need to follow the SEO best practices to take the site rank higher in Google’s SERP.
As a Custom eCommerce website development Company, We explained all the essential stuff in our blog that has provided you with all the necessary tips for migrating data to the new eCommerce platform. While migrating data and products to the new website, you need to be extra careful about certain factors, like- website performance, SEO, migrating user data, and more. In that scenario, our suggested tactics will help you to relocate data to the new platform successfully and securely. Plus, always choose an appropriate eCommerce platform for your business.
John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.