Content marketing is replete with opportunities. In the past year solely, 87% of B2B marketers used content marketing to build brand awareness, 81% used it to increase reliability and support with their audiences, 78% used it to produce leads, and 68% used it to grow loyalty with existing customers.
If you have not reaped the leap and combined content marketing into your overall marketing strategy, you are left out — yes, even if your company into the health and fitness category. Stay atop the metaphorical scoreboard by practicing the following tips for content marketing for the fitness industry.
Develop a Lifestyle
To see outcomes at the gym, you need to do more than solely lift burdens. Much of the difference arises from choices outside the gym, such as feeding well and receiving enough sleep. Many people don’t understand this, so it’s essential to educate them on how a healthy lifestyle works rather than just posting photos of your new gym facilities.
You might want to build nutrition guides, offer exercise tips, and even provide educational reports on the quality of sleep. Answer your readers’ problems and present how-to content that will lead them in the right direction. Make your brand more than just a gym, but rather; a complete wellness receptacle.
One way to encourage a healthy lifestyle? Use social media and much of it. For instance, Snapchat and Instagram stories are hugely attractive ways to send a series of posts during the day. Because 81 percent of Millennials said they wanted to exercise, concentrating on social media is a great way to target them. You might aspire to post stories about meal prep, before and after fitness sessions, or even do a small fashion show of some workout outfits.
Use Hot Topics and Keywords
To be relevant in the fitness industry, you will require to maintain a stable grasp of the overall trends. To obtain the most of these keywords, use as numerous variations as possible in your hashtags and content. Applying them entirely to the content will improve search engine’s pick up your content and rank it higher while adopting hashtags will help users locate your content straight to social media sites. Plus, users will be far more willing to read and share content that is important and exciting to them.
Practice and Speak About Real People
The ordinary person does not look like a bodybuilder who consumes hours at the gym. Most of the people you are attempting to reach probably have not visited the inside of a gym in years, suggesting they will have a healthy pooch belly. So why would you utilize images and descriptions of fitness experts when marketing your fitness center.
Sure, giving fit bodies upgrading alloy does offer some kind of motivation for out-of-shape newbies. But it is also very intimidating. Outsiders might be afraid to try your fitness center because it looks too hard, or they think they will be fat-shamed for coming up. A research of 2,000 people found that 49 percent of people dodged the gym because they felt too frightened about going. Yet worse, 56 percent worried they’d watch out of position because they were not as fit as others.
Hence, strive to be as authentic as possible when it appears to create content. Avoid utilizing stock images of models heaving weights; request your customers if you can take their picture during their workout preferably. Sooner than writing articles on nutrition plans from stardom, register your gym members and see what variety of diets they support. Be as real as feasible, and people will begin to take note.
Business Through Podcasts
Not everyone can have an influential written content game. Fortunately, for the fitness industry, this is not as harmful, as there are loads of different ways to give your customers. One of the most significant is podcast marketing. One research discovered that 40 percent of exercises listen to podcasts daily; so this is a tremendous market to tap toward.
Make short and concise ad copy and reach out to successful podcasts to understand if they would be prepared to air your commercial in the sponsored segment of the show. It’s a great way to promote limited-time deals. Fresh yet, you can spread out to podcasts airing in your geographic area to focus particularly on earning local customers.
If you are not able to find a podcast to partner with, then create your own! Become your trainers give advice, conversations with gym members, and keep a FAQ section that takes frequent fitness tales. Plan to release episodes weekly or monthly consistently for the best conclusion.
Content marketing for the fitness business does not have to be a puzzle. As long as you know your audience and the methods to contact them, you should have no difficulty bringing new customers to your company. Most of all, be genuine in your way and informed of modern fitness trends, and your marketing purposes will make you the results you want.
Take Help from Influencers
Another significant trend in the overall content marketing business? Influencers. These are people that you pay to advertise your brand on their social media accounts. This all links back to the request for authenticity. People are bored of seeing force-fed messages from corporate brands. They need to understand how a commodity or service will influence them on a particular level — and getting suggestions from family, friends, and colleagues is a vast way to reduce their skepticism about a product.
When trying out influencers, do not just look for people with enormous amounts of followers. Alternatively, discover people who share the same preferences and lifestyle you are seeking to promote. They do not inevitably demand to be fit Instagram models, but rather, people who relish working out and who others would believe with credentials. Present them with content to share, but also let them put their turn on it; otherwise, it will just look like a paid promotion. Overall, the purpose should be partnership and collaboration.
We hope these tips will help you to grow your fitness business through content marketing.
Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge to leading blogging sites like app development companies.