The Content Market is quite a potential industry that requires the right kind of marketing strategies. The basic aim of content marketing is to publish amazing content which captures the interest of audiences from all over the web world. Content marketing is a valuable tool that offers real value to the customers providing vital information to people who are beyond your business and being a help to them. There are a number of ways of Content Marketing for the designers which can help them to capture a great expanse of public interest. Given below are the best ten ideas which should be inculcated by designers:
1. Present a List of Benefits
To capture the public interest it is very important to write the benefits which they can actually get from your post. Whether you’re in the legal industry or running a gym or yoga studio, you can make a list of the benefits to doing (or not doing) something associated with your business. Instead of highlighting the unswerving benefits of using your product or service, for example, for a gym business, focus on the benefits of living in good physical shape and working out. Writing about your own company or practice is often hard and protracted; but by writing about what you are familiar with, rather than whom you are and what you do, you’ll use less time and write improved content.
2. Share A List Of Things To Avoid
Like you have mentioned the list of benefits, form a list of what-not-to-do or what-not-to-buy. This will also attract people. Prohibit writing about your competitors as it can give a negative impression. For example, if you have a gym go for a post like “Top 10 Foods You Should not Eat if You Want to Look Great at the Beach”. By this means you can actually draw attention & profiteer.
3. Post a “Must-Do” List
What is a must-have requirement to succeed in your industry or niche? If you want a blog post to grade in Google search, there is definitely a list of serious elements that must be in the post. There is a list of things you Must Do to ensure the best probability of ranking.
4. Emphasize a Question of The Week
You may by now have a “Frequently Asked Questions” section on your site, but why not increase it into a number of blog posts or pages. Collect questions from your clientele and emphasize one of those each week. The questions could be regarding your product or service, or they could be questions linked to your industry.
5. Envisage the upcoming trends and give a tip of the day
You’re the specialist in your field. You might not be used to calculate trends in your industry, but you most likely know a great deal about the upcoming trends, much more than your clients. Take out some time every month or every quarter, to sum up, what’s presently going on in your industry and what you think are the near expectations. For example, a look at digital marketing trends you believe will disrupt the business can be content worth sharing. Even give a daily tip on your blog. It would be a piece of advice which might glue people and you being regular to it may attract a lot of readers.
6. Document A Buying Trip
For the people who are in the food industry or a field in which you have to buy products. Offer a buying tip to your clients. Take your phone along and record the video of your buying tip. This would be loved by your customers and will make you all the more popular.
7. Snap Your Next Conference
Businesses who are not using Snapchat, are actually missing a huge opportunity. Snapchat is a big platform for content marketing. Actually, it’s a fast-growing platform offering extra-ordinary engagement to brands. So, if you have got a conference coming up? Make sure you’re preparatory to build your spectators and followers on Snapchat as soon as possible. You may use Snapchat to document your trip, places you visit, people you come in contact with, the speakers, locations, restaurants and more. Include everything; even the mishaps and wrong turns should be a part of your story.
8. Snap Your “Behind The Scenes” Moments
Every business that is run in the kitchen, in the factory, or in the boardroom, there are always some behind the scenes images that would be attractive to your spectators. Use Snapchat to show them with captions like ‘Where It’s Made’ or ‘How it happened’. Celebrities have been doing this for a long time and are also a common practice in the entertainment industry, which is quite successful. Now it’s your time to do.
9. Make Your Pics and Videos being used in Instagram Stories
Instagram is another vital source for marketing. Just document your buying trips, conferences, or behind the scenes moments with pics and short videos right on your phone can bring you a lot of popularity. You must move to Instagram and create a story using these pics and videos. This social media platform allows you to use anything that you have recorded in the past 24 hours. So just make sure you’re making an addition to your content as you go.
10. Write A Survey and Then The Results
Whether you are proceeding with the formal or informal event, you can always carry out a survey of customers, clients, or vendors, bring together the results, and then write about them on your blog. This will be a great report which will include all the facts and data that interest the readers. Publish it and find the best bunch of people being glued to your post.
Thus, these are the ten best strategies which the designers should follow to attract people to there post. Actually, this is the right way of Content Marketing.